Business Management and Marketing -

Study Programmes

Business Management and Marketing

Degree awarded:

Professional Business Management Bachelor’s Degree

Study field:



180 (ECTS)

Course language:



Full time

3 years

Full time ONLINE

3 years

Tuition fee:

Full time

3400 €

Full time ONLINE

3400 €

Do you have a business idea that you’d like to make a reality? Do you dream of becoming an entrepreneur? If so, we’d be happy to have you in our Professional Bachelor in Business Management programme!

Still not sure if it’s right for you? Well, there are many advantages to studying in Lithuania. What if we told you that in addition to developing your entrepreneurial, managerial, and marketing skills, this programme will have you applying them in the real world? Project-based learning is one of the most effective ways of learning-by-doing, and it is very common in Lithuanian business schools. This approach produces competent (and confident!) professionals ready to take on any practical task. So, give it some thought, and we’ll be here whenever you’re ready.

Here at VBC, we strive to not only provide our students with a firm theoretical footing, but also teach them how to solve real-world problems. For this purpose, we’ve devised a hands-on study process that hinges on continuous interaction between students and partner companies, organizations, and even college graduates. They play a dual role – as mentors and future employers, enabling students to seamlessly transition from the academic to the working environment.

In addition to the advantages that all universities in Lithuania offer international students, our Business Management and Marketing programme offers a wide array of study topics and skills, from leadership and planning, to decision-making and occupational psychology.

The programme’s aim is to empower students to build, manage, and grow a successful business. Given today’s complex and demanding market environment, a well-rounded education must include things like applied IT, generating engaging (social) media content, deploying an eye-popping e-marketing campaign, conducting market research and data analysis, developing business strategies and innovation, and much more. Whichever career path you decide on after graduating, rest assured – you’ll hit the ground running!

The knowledge you’ll acquire during your studies is universal, which means that it can be applied in numerous professional fields. A diploma from a Lithuanian college in hand, you’ll be able to work in personnel management, as a media content creator, business strategist, consumer research specialist, marketing whiz, and – you name it. Many of our students have also chosen to go into business on their own.

What’s important to keep in mind is that regardless of the specific field you see yourself in, business managers and marketing experts are among the most in-demand professionals not only in Lithuania, but also the world over. Join this programme today!

Graduates of this programme have started and continue their careers in KRKA Lietuva JSC, EKT JSC , LiMA (Lithuanian Marketing Association), Wavin Baltic JSC, Magrės baldai JSC, Gubernijos alus, JSC and many other companies and organisations.

  • Psychology
  • English
  • Applied Information Technologies
  • Professional Language and Written Communication
  • Basics of Accounting
  • Economics
  • Entrepreneurship
  • Professional English
  • Marketing
  • Applied Mathematics
  • Media Content Creation
  • Basics of Accounting
  • E-business and Project
  • Optional Subject
  • Management and Organizational Behaviour
  • Project Management and Project
  • Professional English
  • Business Law
  • Financial and Managerial Accounting
  • Marketing Research and Data Analysis
  • Sales
  • E-marketing
  • Optional Subject
  • Internship in a Company
  • Corporate Finance
  • Marketing Communication and Consumer Behaviour
  • Business Processes
  • Company Marketing Planning + Project
  • Business Strategy and Innovations
  • Optional Subject
  • Final Internship
  • Bachelor Thesis/Project

Competitive Subjects and Weight Coefficients:


I subject



II subject



III subject

Any subject that does not match with other subjects:


IV subject

Native language

Required Documents:

  • Secondary education or high school diploma and transcripts (original diploma or notarized copy) accompanied with their translation into English
  • Proficiency in English (at least B2 according to CEFR standard)
  • Passport or ID card
  • 2 Photos (40×60 mm)
  • Application form
  • Registration fee 200 € - includes all the charges for document legalization needed for Temporary Resident Permit

“During the lectures we often had discussions. These conversations, illustrated with examples, helped us to see practically whether I was moving in the right direction. The lecturers and our discussions were very memorable. Studying at the VVK is very applicable to life. I have gained a lot of basic knowledge here and acquired the curiosity to keep learning.”

Ramūnas Ažukas, VBC alumn, UAB Agrofirma “Sėklos” (manages the shops “Žalia stotelė” and “Žaliasis centras”)

“Online learning is convenient. Having recorded lectures helps tremendously, as it makes it easy to revise and to better understand the information conveyed. During the lectures we get group exercises and that  gives us a chance to get to know others.”

Balys Širvinskas, VBC student

“I always knew that one day I would go back to studies. For me, it was very important to have the opportunity to combine them with work. That’s why I chose part-time studies. I dedicate my working week to work and my weekends to learning. I am very content with this choice. I use the knowledge I have gained at college in phases of today’s business development. I would compare it to a jigsaw puzzle, where every time I find the pieces that make the big picture come together.”

Donatas Jašmontas, VBC student

Video Feedback:

Gediminas Česnavičius, VVK alumn, Company UAB „Real fusion“ co-owner

Darius Sinkevičius, VBC alumn, Company UAB „KRKA Lietuva“ director

Alimas Rubinskis, VBC alumn, founder of mobile repair Company “Can’t stop”.

Businesses Where VBC Students Works:


Company information

Vilnius Business College Company code 191807983